What if you are wasting money on untargeted, cold outreach strategies? Even if your team is doing everything right, you can have the painful experience of watching your sales team putting in their hours chasing low-quality prospects and leads. 

You might spend hours or even days researching an account, finding the right decision maker and their contact information only to later discover that you don’t have their updated data. If your contact list data is inaccurate then you could spend hours and hours failing to connect with any ideal prospects. Sales reps are drained, and sales leaders struggle to predict revenue growth.

With the rising importance of data, the number of B2B companies focusing on database management and sanitation is growing. This has led to a proliferation of techniques such as data authentication and database cleaning. Data can be enhanced manually or at a fixed rate with the assistance of automation software. Although manual enrichment can initially save the company from additional spending, a proper data enrichment tool can save you time and effort in the long run.