One of the most basic and widely used approaches is to combine data from different sources. If we use the email list as an example, after cleaning it, the next step would be to enrich it. This is something you can do with data from your CRM system or data purchased from a third-party vendor. If you add details like location, field, and full name to the addresses, your email list becomes more useful for segmentation, targeting, and outreach.

Data points decay every week. If you email someone or call them after 12 months, you will find many people have changed their jobs, got promoted, or changed numbers. As you collect customer information from various formats, adding data from one group to another can be challenging. To truly enrich a data set, you need to make all the values you want to combine have a digestible format. Consider the case of an emailing list. You have written amazing emails and have sent them to your list of 2000 people. However, 40% of the emails are no longer valid or relevant. That means your email has only reached 800 recipients.

Get Advanced-Level B2B Data, take your prospecting to the next level with full data from our app in just a few clicks. Enrich existing data with as little as an email address.  

Are you afraid of having this type of list in your CRM? Request a demo to see how we can help you enrich your CRM data.